Brand + AI Systems.
I build the brand your business deserves. Then the AI-powered system your lean team runs to keep it sharp - with AI no one can tell is AI.
Behind every breakthrough founder is a broken backend.
Most agencies hand over a folder of logos, wish you luck, and walk away. That's where the bottleneck starts - you end up hiring people to crop social posts and chase brand consistency that should have been built in from day one.
Or you reach for AI tools and get slop. Generic, off-brand, instantly recognisable as a free-template hack.
The skill isn't subscribing to the tools. It's knowing what good looks like and training them to deliver it - consistently, on-brand, at a fraction of the cost. That's the work.
A smart, AI-ready brand system does the work of a much bigger team - for a fraction of the cost, year after year.
But this was never about replacing people.
The shift to AI is already here - and yes, some roles will change, and some will go. That's the hard, inevitable part, and it's worth being honest about it. But the opportunity belongs to the thinkers and creative minds who adapt. I help businesses build the systems they genuinely need - and I train people to become the AI-ready thinkers who run them, so they're the ones who get the work. It's not about binning roles; it's about adapting before the decision is made for you. Embrace the shift and you're ahead of it. Resist it and you're left behind.
Two paths. Four packages.
Start with the brand foundation if you're building fresh. Go all the way to the autonomous system if you want to scale without scaling the team. Not sure where you sit? The Audit is the low-risk way in.
The Audit
Flat. The low-risk way in.
For when you suspect something is quietly costing you money.
- 90-minute live screen-share - brand, customer journey, backend
- Tactical teardown report within 48 hours
- Clear next-steps: keep, fix, bin
- Credited against a Blueprint or Autonomous Brand if you go ahead
The Brand Blueprint
Brand foundation. 3-4 weeks.
For pre-seed and scaling founders who need brand authority sorted, properly.
- Brand strategy & positioning
- Visual identity - logo, colours, type, guidelines
- Brand voice & messaging framework
- Photography, where it lifts the brand
- Digital touchpoint suite - LinkedIn, email signature, social templates
- One-page landing site - live, on-brand, ready to share
- 10-slide pitch deck framework
- Brand book delivered as a live digital asset
The Autonomous Brand
Brand + AI system. 6-8 weeks. The signature engagement.
For purpose-driven founders who want to scale brand output without hiring a marketing team.
- Everything in the Blueprint, plus -
- Custom AI prompt library, calibrated to your brand voice
- Brand-trained image generation workflows
- Content production system (Notion hub + templates)
- Marketing automation - forms → email → asset delivery
- Social content engine your team runs without starting from scratch
- Team training: 90-min live + Loom playbook
- 30-day post-launch support
Fractional Creative Director
Ongoing. Me on your team, without the full-time hire.
For founders who want my eye and AI guidance on tap, embedded in the team.
- Ongoing creative direction and brand stewardship
- AI guidance - keeping your output sharp as the tools change
- One day a week on a monthly retainer (£4,800), or by the day
- Founding-partner rate available for equity / long-term relationships
Three moves. Six to eight weeks.
Isolate
Strip away what isn't working. Find what makes you uncopyable. Reverse-engineer it into a sharp brand position.
Architect
Build the brand on top of the strategy - identity, photography, web. Then build the system on top of the brand - content workflows, AI tool stack, asset library, prompt library - all calibrated to your voice.
Deploy & Hand Over
Train your team. Hand over the playbook. You walk away with the brand, the system, the tools and the prompts - and the autonomy to keep scaling without me.
Ready to build it properly?
If you're a founder building something that matters - and you want the brand and the system together - let's talk.